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Campaigns & Events

Industry project with Google - Internet Safety Campaign

Back in 2017 while I was a student in Republic Polytechnic and pursuing an education in Mass Communication, my team and I had the opportunity to work with Google.

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As part of an industry project with Google, my team and I came up with a proposal, a set of presentation slides as well as a video pitch on how to educate youths in Singapore about Internet Safety.

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Our target audience were youths aged 9-14. We wanted to raise awareness and encourage them to influence their peers to practise safe usage of the internet.

 

Some of the campaign ideas we came up with were: starter kits, official mascot, enrichment programmes and a media camp. 

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We then had the chance to present our ideas to the Google team at their Singapore office as we were one of the 5 chosen teams. 

 

Our efforts finally paid off when we were announced the winning team by the judges at Google! 

Video Pitch

Video Pitch

WhatsApp Image 2017-03-07 at 6.06.01 PM.

Proposal

Proposal

Slides

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